Chrysler

Chrysler · We Move Regardless

Chrysler explores the intersection of movement and ambition in the 'We Move Regardless' automotive campaign. This series of vertical video spots profiles individuals across creative and athletic disciplines, highlighting the role of modern electric vehicles and minivans in their daily journeys. Shot with a warm, cinematic aesthetic, the project utilizes natural light to emphasize vehicle design and performance features. The narrative balances technical automotive detail with live-action scenes featuring filmmaker perspectives and tactical athletic instruction.

Chrysler · Acronyms STFU

Chrysler leans into the relatable realities of modern domestic life with its latest campaign, Acronyms STFU, a refreshing take on the luxury automotive category that trades sterile showroom polish for genuine suburban charm. By positioning the Chrysler Pacifica as the ultimate companion for the everyday chaos of neighborhood interaction, the spot masterfully balances brand prestige with genuine utility. The creative direction, brought to life through a polished live-action technique, captures a comedic exchange between neighbors that grounds the minivan’s advanced features in an accessible, cinematic reality. Whether showcasing the seamless folding rear seats or the integrated vacuum, the narrative highlights modern family function without sacrificing visual elegance. The production, spearheaded by the team at Spark & Riot, relies on a bright, residential aesthetic that perfectly frames the vehicle’s bronze exterior against a backdrop of mature trees and brick architecture. This commercial thrives on its lighthearted pacing, which is further elevated by the refined post-production work from Jogger Studios and Cut + Run alongside evocative audio design from Howdy Sound. Ultimately, the project excels by subverting automotive tropes, proving that a high-end experience is defined not just by performance metrics, but by how effortlessly a vehicle integrates into the messy, delightful, and busy fabric of a real family’s lifestyle.

Chrysler · Acronyms IDGAF

Chrysler is flipping the script on the minivan narrative with its latest campaign, Acronyms IDGAF. Moving away from the dusty tropes of family transport, this commercial spots the modern driver in a park setting, where the Pacifica is positioned not just as a utilitarian vessel, but as a bold fashion statement. Through a high-energy, live-action technique, the narrative channels a humorous and contemporary aesthetic that effectively reframes the luxury automotive experience for a younger, trend-conscious demographic. The edit is remarkably sharp, utilizing fast-paced transitions to weave together outdoor lifestyle sequences with high-definition close-ups of the vehicle's sophisticated digital infotainment system. Production house Spark & Riot captures this empowered energy, while the precision of Cut + Run and Jogger Studios in post-production ensures that every frame feels intentional and sleek. Howdy Sound rounds out the execution with a rhythmic sonic backdrop that underlines the brand's pivot toward functionality meeting genuine swagger. By leaning into an attitude of indifference toward outdated expectations, the campaign manages to elevate the Pacifica's status, proving that the minivan has finally shed its beige reputation in favor of something decidedly more confident. This project is a masterclass in modernizing a classic automotive category through clever storytelling and visual wit, successfully bridging the gap between practical family convenience and authentic, stylish road presence.

Chrysler · We Move Regardless - Ram

Chrysler explores the intersection of performance and persona in the latest campaign for Ram, featuring Alabama A&M women's basketball head coach Dawn Thornton. The narrative pairs the rugged utility of the Ram truck with the presence of Coach Thornton, transitioning between the vehicle's interior trim and architectural stadium settings. Produced by CONTENDER, the campaign utilizes a clean, live-action technique to highlight the vehicle's grille and dashboard details. The work leans into a portrait-heavy aesthetic, presenting the truck as a fixture within a broader, high-stakes environment.

Chrysler · We Move Regardless - Jeep

Jeep’s 'We Move Regardless' project captures the spirit of exploration through a cinematic commercial featuring adventurer Kellee Edwards. The narrative follows Edwards across diverse outdoor environments, transitioning from mountain hikes and lakeside vistas to underwater exploration and aviation. The film utilizes live-action technique and drone footage to emphasize the vehicle's versatility within rugged landscapes. With a focus on the Jeep Grand Cherokee, the production maintains a clean aesthetic that highlights the connection between advanced automotive design and the natural world.

Chrysler · We Move Regardless - Chrysler

Chrysler explores themes of leadership and preparation in its latest automotive campaign, "We Move Regardless." Featuring basketball coach John Mosley, the film draws parallels between the precision of coaching and the refined design of the Chrysler minivan. The production leans into a clean, commercial aesthetic that highlights the vehicle's craftsmanship through tight exterior grille shots and captures of the interior. With creative development led by CONTENDER, the narrative moves between sports facilities and parking lots, using natural light to ground the subject's story in a real-world setting. This vertical live-action commercial emphasizes motion and resilience, documenting the synergy between the coach’s workspace and his vehicle.

Chrysler · We Move Regardless - Dodge

This automotive campaign for Chrysler, titled "We Move Regardless," spotlights the Dodge brand through a high-energy exploration of American muscle performance. The project focuses on the intersection of vehicle engineering and visual documentation, featuring close-up sequences of automotive details paired with the technical perspective of a filmmaker on location. The execution relies on live-action techniques and drone footage to maintain a cinematic quality. With a clean, warm aesthetic, the video project balances the grit of high-performance car culture with professional filmmaking processes.

Chrysler · My Jam w Kathryn Hahn

Chrysler · Virtual Reality

Chrysler · Lug Nuts with Kathryn Hahn

Chrysler · Dodge Demon - Hero

Chrysler · Body and Soul