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Stellantis/ Ram

We Move Regardless - Ram
Brand
Stellantis/ Ram
ProjectWe Move Regardless - Ram
Date

Jun 2026

Description

Stellantis/Ram presents 'We Move Regardless,' a commercial campaign highlighting the brand’s automotive presence. The work features Dawn Thornton, Head Coach of Women's Basketball at Alabama A&M, as she interacts with the Ram vehicle in a series of confident, character-focused portraits. The creative execution leans into a clean, live-action technique, utilizing dynamic lighting to emphasize the texture of the truck's grille and dashboard interior. Set against backdrops of modern architecture and stadium environments, the campaign bridges professional athleticism with automotive design. Production was led by CONTENDER.

Style

Vertical, Commercial, Clean

Industries

Luxury Automotive

Color
Jet Black
Crimson
Pure White
Background

Residential Building

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

CONTENDER
CONTENDERAgency / Creative
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