Chrysler: We Move Regardless - Ram
Brand
Date
Jun 2026
Description
Chrysler explores the intersection of performance and persona in the latest campaign for Ram, featuring Alabama A&M women's basketball head coach Dawn Thornton. The narrative pairs the rugged utility of the Ram truck with the presence of Coach Thornton, transitioning between the vehicle's interior trim and architectural stadium settings. Produced by CONTENDER, the campaign utilizes a clean, live-action technique to highlight the vehicle's grille and dashboard details. The work leans into a portrait-heavy aesthetic, presenting the truck as a fixture within a broader, high-stakes environment.
Style
Vertical, Commercial, Clean
Industries
Luxury Automotive
Color
Jet Black
Crimson
Pure White
Background
Residential Building
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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