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Chrysler

We Move Regardless - Chrysler
Brand
Chrysler
ProjectWe Move Regardless - Chrysler
Date

Jun 2026

Description

Chrysler explores themes of leadership and preparation in its latest automotive campaign, "We Move Regardless." Featuring basketball coach John Mosley, the film draws parallels between the precision of coaching and the refined design of the Chrysler minivan. The production leans into a clean, commercial aesthetic that highlights the vehicle's craftsmanship through tight exterior grille shots and captures of the interior. With creative development led by CONTENDER, the narrative moves between sports facilities and parking lots, using natural light to ground the subject's story in a real-world setting. This vertical live-action commercial emphasizes motion and resilience, documenting the synergy between the coach’s workspace and his vehicle.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Automotive

Color
Jet Black
Forest Green
Background

Carpark

Context

TVC / TV Commercial

Associated creatives

CONTENDER
CONTENDERAgency / Creative
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