Chrome Hearts

Chrome Hearts · Chrome Hearts S/S 25 Campaign

The Chrome Hearts Spring/Summer 2025 campaign presents a highly art-directed vision of luxury fashion, captured through the lens of photographer Laurie Lynn Stark. The editorial series channels a theatrical, vintage-inspired aesthetic, utilizing rich textures and warm, nostalgic color grading to showcase the collection's intricate jewelry, eyewear, and ready-to-wear pieces. Featuring model Toma Korol, the imagery leans into moody, atmospheric compositions. The campaign makes use of analogue film techniques and natural light to emphasize tactile details, from layered silver hardware and ornate lace to voluminous feathers and patterned silks. Each frame is meticulously styled, with hair by Eddy Scudo and makeup by Dmitry Kukushkin, against curated, eclectic sets that evoke a sense of opulent, retro-leaning intimacy.

Chrome Hearts · Hellz Bellz

Chrome Hearts · Bespoke Merchandise

Chrome Hearts continues its bespoke merchandise initiative with a capsule collection designed for Drake. The project leans into the brand's signature aesthetic, blending high-contrast gothic typography with custom graphic motifs. The apparel, documented in both digital flat-lay mockups and high-energy performance photography, features the 'Houston Heavy Hitters' branding. The design language utilizes intricate blackletter scripts, filigree-style star emblems, and signature cross motifs. Creative direction and senior art direction for the series were provided by Matija Gabrilo. The execution prioritizes a moody, low-key visual approach, balancing detailed vector-based apparel design with performance-led commercial photography.