Chrome Hearts continues its bespoke merchandise initiative with a capsule collection designed for Drake. The project leans into the brand's signature aesthetic, blending high-contrast gothic typography with custom graphic motifs.
The apparel, documented in both digital flat-lay mockups and high-energy performance photography, features the 'Houston Heavy Hitters' branding. The design language utilizes intricate blackletter scripts, filigree-style star emblems, and signature cross motifs.
Creative direction and senior art direction for the series were provided by Matija Gabrilo. The execution prioritizes a moody, low-key visual approach, balancing detailed vector-based apparel design with performance-led commercial photography.
