Chrome Hearts
Bespoke Merchandise
Brand
ProjectBespoke Merchandise
Date
Sep 2025
Description
Chrome Hearts continues its bespoke merchandise initiative with a project centered on specialized apparel design for Drake. The work merges the brand's signature aesthetic with graphic typography and custom imagery. Creative direction and senior art direction were provided by Matija Gabrilo. The project highlights a fusion of moody, low-key stage photography and precise vector-based apparel mockups, incorporating high-contrast gothic lettering and filigree iconography. The layout reflects a refined approach to commercial graphic design.
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