Chrome Hearts: Chrome Hearts S/S 25 Campaign

Sep 2025

The Chrome Hearts Spring/Summer 2025 campaign presents a highly art-directed vision of luxury fashion, captured through the lens of photographer Laurie Lynn Stark. The editorial series channels a theatrical, vintage-inspired aesthetic, utilizing rich textures and warm, nostalgic color grading to showcase the collection's intricate jewelry, eyewear, and ready-to-wear pieces. Featuring model Toma Korol, the imagery leans into moody, atmospheric compositions. The campaign makes use of analogue film techniques and natural light to emphasize tactile details, from layered silver hardware and ornate lace to voluminous feathers and patterned silks. Each frame is meticulously styled, with hair by Eddy Scudo and makeup by Dmitry Kukushkin, against curated, eclectic sets that evoke a sense of opulent, retro-leaning intimacy.

Editorial, Horizontal, Moody

Set-dressed

Advertising Campaign