Charity Right
Featured Charity Right projects
This week's top Charity Right projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Charity Right · March 2022
Charity Right’s March 2022 campaign sheds light on the humanitarian crisis in Afghanistan, focusing on the intersection of malnutrition and drought. The project, produced by AdSmart from Sky, utilizes a documentary approach to document the lives of those affected by ongoing instability. The creative direction leans into a cinematic aesthetic, featuring warm, low-light visuals that contrast the stark reality of the subject matter with an urgent call for support. The film employs a standard horizontal format, integrating clear, functional graphics to facilitate direct donor engagement.
Charity Right · March 2022
Charity Right’s March 2022 public awareness campaign addresses the intersection of conflict and drought-induced malnutrition in Afghanistan. Through a documentary lens, the project captures the conditions faced by vulnerable populations, utilizing a warm color grade to underscore the severity of the region's hunger crisis. Developed with agency support from AdSmart from Sky, the live-action video integrates direct campaign messaging and donation calls-to-action within its horizontal frame. The work focuses on observational footage to illustrate the scale of need on the ground.
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