Charity Right: March 2022
Brand
Date
Jan 2025
Description
Charity Right’s March 2022 public awareness campaign addresses the intersection of conflict and drought-induced malnutrition in Afghanistan. Through a documentary lens, the project captures the conditions faced by vulnerable populations, utilizing a warm color grade to underscore the severity of the region's hunger crisis. Developed with agency support from AdSmart from Sky, the live-action video integrates direct campaign messaging and donation calls-to-action within its horizontal frame. The work focuses on observational footage to illustrate the scale of need on the ground.
Style
Documentary, Horizontal, Action, Warm
Industries
Background
Street
Context
Social Media / Short Form Video
Associated creatives
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