Charity Right

Jan 2025

Charity Right’s March 2022 public awareness campaign addresses the ongoing crisis of malnutrition and food insecurity in Afghanistan. Produced in collaboration with AdSmart from Sky, the documentary-style film captures the daily realities of life in the region, focusing on the human impact of drought and conflict through a series of observations of local street life. The project utilizes a warm, saturated color palette that grounds the narrative in a stark, naturalistic environment. By employing live-action techniques, the visual storytelling emphasizes the immediacy of the situation, framed within a horizontal composition that facilitates a direct connection to the urgent call to action displayed via an integrated donation banner.

Documentary, Horizontal, Action, Warm

Public Awareness

Street

Social Media / Short Form Video