Charity Right
March 2022
Brand
ProjectMarch 2022
Date
Jan 2025
Description
This film for Charity Right focuses on the humanitarian crisis in Afghanistan, documenting the impact of drought and conflict on local communities. The piece balances a documentary approach with cinematic framing, utilizing a warm color palette to ground the narrative in its environment. The project incorporates live-action techniques to contrast expansive outdoor sequences with intimate character-led moments. Agency production by AdSmart from Sky guides the editorial flow, featuring a clear call to action centered on hunger relief.
Style
Documentary, Horizontal, Cinematic, Warm
Industries
Public Awareness
Color
Jet Black
Camel
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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