Charity Right: March 2022

Jan 2025

Charity Right’s March 2022 campaign sheds light on the humanitarian crisis in Afghanistan, focusing on the intersection of malnutrition and drought. The project, produced by AdSmart from Sky, utilizes a documentary approach to document the lives of those affected by ongoing instability. The creative direction leans into a cinematic aesthetic, featuring warm, low-light visuals that contrast the stark reality of the subject matter with an urgent call for support. The film employs a standard horizontal format, integrating clear, functional graphics to facilitate direct donor engagement.

Documentary, Horizontal, Cinematic, Warm

Street

Advertising Campaign