Cecred

Cecred · A Deeper Understanding of Hair

Cecred · Brand Content

Cecred expands its haircare and beauty visual identity through a series of macro brand content assets. These compositions focus on the tactile and physical properties of cosmetic formulations, utilizing clean, high-key lighting to highlight viscosity and ingredient purity. Slate Studios managed the production and retouching for the series, employing a minimalist approach to product texture. The work leans into abstract and commercial aesthetics, utilizing macro photography to emphasize fluid geometry, surface tension, and botanical components.

Cecred · E-Commerce

This e-commerce campaign for Cécred showcases the brand’s haircare collection through a series of polished, minimalist product studies. The imagery emphasizes the sculptural silhouettes and distinctive stone-like, stippled textures of the packaging, ranging from matte off-white jars to translucent glass bottles containing golden amber formulations. Executed with a focus on tactile detail, the visuals employ both diffused, high-key studio lighting for a clean, editorial aesthetic and occasional chiaroscuro techniques to highlight architectural forms. The series features various product demonstrations, capturing the interplay between the granular surfaces of the vessels and the fluid properties of the shampoos, conditioners, and oils. Retouching for the project was provided by Slate Studios.