Cecred

Aug 2025

Cecred’s e-commerce imagery leans into a minimalist, tactile aesthetic designed to translate the brand’s sculptural packaging design to digital retail spaces. The series uses a blend of clean, high-key studio lighting and directional chiaroscuro to emphasize the stippled, stone-like finishes and geometric caps characteristic of the haircare line. Execution focuses on the materiality of the product range, balancing soft, diffused illumination with crisp shots that highlight ingredient textures and application. Across the collection, Slate Studios provides detailed retouching to ensure a polished, consistent presentation of the glass, matte grey, and off-white containers.

Vertical, Commercial, Clean, Minimalist

Soft Light

Haircare

White Seamless

E-commerce / Product