Cecred expands its haircare and beauty visual identity through a series of macro brand content assets. These compositions focus on the tactile and physical properties of cosmetic formulations, utilizing clean, high-key lighting to highlight viscosity and ingredient purity.
Slate Studios managed the production and retouching for the series, employing a minimalist approach to product texture. The work leans into abstract and commercial aesthetics, utilizing macro photography to emphasize fluid geometry, surface tension, and botanical components.
