Cecred: Brand Content
Brand
Date
Aug 2025
Description
Cecred expands its haircare and beauty visual identity through a series of macro brand content assets. These compositions focus on the tactile and physical properties of cosmetic formulations, utilizing clean, high-key lighting to highlight viscosity and ingredient purity. Slate Studios managed the production and retouching for the series, employing a minimalist approach to product texture. The work leans into abstract and commercial aesthetics, utilizing macro photography to emphasize fluid geometry, surface tension, and botanical components.
Style
Vertical, Commercial
Techniques
Macro
Industries
Background
Gradient
Context
Advertising Campaign
Associated creatives
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