Cash App
Cash App's high-impact fintech campaigns and cultural partnerships across finance and media
Featured Cash App projects
This week's top Cash App projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Cash App · Keeping Up To Speed - Longform
In a vivid exploration of modern production, the project titled Keeping Up To Speed captures the rhythmic intensity of a high-energy fintech campaign for Cash App. Set against the functional backdrop of a professional football field track, the work offers a rare, unfiltered look at the collaborative machinery behind commercial content creation. The narrative leans into the live-action technique, focusing on the kinetic movement of an athlete in bold, primary colors—an orange hoodie paired with vibrant yellow shorts—as he navigates a series of athletic exercises. Beyond the final product, the piece acts as a visual documentary of the craft itself, featuring a professional crew complete with camera operators, boom microphone technicians, and directors orchestrating the scene through tablets and specialized training equipment like tires and exercise bikes. This behind-the-scenes aesthetic prioritizes a lifestyle-forward energy that aligns with the brand's fast-paced presence in the finance industry. Post-production and VFX expertise provided by William McVay further refine the output, ensuring the final edit maintains a sharp, cinematic clarity. By stripping away the polish of a finished advertisement to reveal the grit of the production process, the project serves as a compelling study in creative production, successfully humanizing a major digital financial service through a high-octane lens of authentic, hands-on commercial development.
Cash App · Cash App Communities: SF Skate Club
Cash App highlights the SF Skate Club in this entry of their Communities project. The film explores the dedication of local skaters through a raw, documentary-style lens, documenting the mentorship and camaraderie within the city's skate scene. Shot with a focus on gritty, candid framing, the piece utilizes fisheye lenses and grainy textures to capture the movement of street skating. Even/Odd provides the creative direction for this profile on youth culture and community-driven action.
Cash App, Timothée Chalamet · Heirloom
Cash App and Timothée Chalamet collaborate on Heirloom, a cinematic commercial project that explores the intersection of everyday commerce and atmosphere. The film is set within a bustling, vibrant market where the production design prioritizes authentic detail, utilizing elements like vintage scales and rustic storefronts to build its environment. Under the production stewardship of Object & Animal, the film utilizes a gritty, analogue-inspired aesthetic. The cinematography leans into warm, naturalistic lighting and cinematic color grading to emphasize the textures of fresh produce and floral arrangements, anchored by Chalamet’s performance.
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