Cash App

Mar 2025

Cash App presents 'Wingin' It,' a live-action spot that captures an informal exchange between an older man and a young woman inside a pickup truck. Set against a backdrop of greenery, the narrative centers on a journey involving transported marble statues, blending natural light with a cinematic approach to frame the unfolding interaction. The film focuses on the dynamic between the two passengers as they traverse their surroundings, utilizing a clean, observational style. The production relies on live-action techniques to emphasize the candid nature of the conversation before a phone call shifts the focus, grounding the project in a realistic, unadorned aesthetic.

Horizontal, Cinematic, Clean

Natural light

Street

Brand Film / Corporate Video