Cash App, Timothée Chalamet: Heirloom
Brands
Date
Jul 2025
Description
Cash App and Timothée Chalamet collaborate on Heirloom, a cinematic commercial project that explores the intersection of everyday commerce and atmosphere. The film is set within a bustling, vibrant market where the production design prioritizes authentic detail, utilizing elements like vintage scales and rustic storefronts to build its environment. Under the production stewardship of Object & Animal, the film utilizes a gritty, analogue-inspired aesthetic. The cinematography leans into warm, naturalistic lighting and cinematic color grading to emphasize the textures of fresh produce and floral arrangements, anchored by Chalamet’s performance.
Style
Horizontal, Cinematic, Warm, Gritty
Techniques
Analogue / film
Industries
Background
Market
Context
TVC / TV Commercial
Associated creatives
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