Carvana
Featured Carvana projects
This week's top Carvana projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Carvana · New Car Announcement
Carvana brings the digital vehicle marketplace to the forefront in this commercial spot. The campaign highlights the shift toward buying brand new cars entirely online, focusing on the platform's mobile app interface for browsing listings, pricing, and financing. Live-action footage captures the end-to-end user journey, moving from the app screen to the physical delivery of a vehicle. The commercial features the brand's signature glass vending machine tower and showcases the convenience of the home-delivery process with a bright, warm visual aesthetic. Sound design and music were provided by Sushi+FrenchFries.
Carvana · Vending Machine 15
This commercial spot for Carvana, titled Vending Machine 15, presents a look at the brand’s digital-first dealership model. Directed by Win Bates with production by Good Behavior, the 15-second piece alternates between a clean, blue-lit corporate setting and live-action sequences of customers navigating the brand’s mobile app. The execution relies on a bright, high-contrast aesthetic. Director of Photography Scott Henriksen maintains a clinical visual tone throughout the spot, framing the interaction between technology and the physical vehicle browsing experience.
Carvana · What’s With The Big Diesel 30
Carvana presents 'What’s With The Big Diesel,' a 30-second commercial spot that introduces a playful office scenario set within the brand's signature glass car vending tower. The narrative follows two visitors engaging with Shaquille O'Neal, who occupies an office built directly into the multi-story vehicle display structure. Directed by Win Bates, the production leans into clean, sleek commercial styling. The visual language is defined by vibrant blue lighting, creating a sharp neon aesthetic against the night setting. Key production contributions include cinematography by Scott Henriksen and production design by Matt McIntyre.
Carvana · Don't Play The Game
Carvana brings a high-stakes energy to the automotive retail experience in 'Don't Play The Game.' The commercial video centers on a protagonist navigating a game show scenario situated within a car dealership lot at night. Produced by Bob Industries with production service from The Roots Production Service, the spot leans into a cinematic live-action technique. String lighting illuminates the dealership, providing a distinct atmosphere as the action unfolds across the lot.
Carvana · The Roots | Carvana Making Of
This behind-the-scenes look captures the fabrication process for Carvana's The Roots production. The footage details the construction of set pieces, following artisans as they work with metal, wood, and textiles in a workshop setting. Utilizing a documentary approach, the film highlights the manual craftsmanship involved in the build. The visual language relies on raw, live-action techniques and multi-angle sequences to capture the tactile nature of the production design.
Carvana · Don't Play The Game Back Room
Carvana presents 'Don't Play The Game Back Room,' a commercial campaign centered on the vehicle purchasing experience. The film opens on a nighttime car dealership lot, featuring a contrast between the exterior space and the vivid, red-toned interior showroom. Directed through a moody, live-action technique, the narrative follows a protagonist as he moves through a structured showroom environment. The execution emphasizes a digital terminal interaction, culminating in a graphic-heavy sequence. Production services were provided by The Roots Production Service, with production handled by Bob Industries.
Carvana · Play The Game Dad
Carvana presents 'Play The Game Dad,' a commercial spot produced by Bob Industries with production services from The Roots Production Service. The film features a nighttime narrative set against the backdrop of a car dealership parking lot, utilizing high-contrast outdoor illumination to frame its central characters. The project leans into comedic storytelling, following an older man as he maneuvers through an oversized obstacle course. The visual language relies on a live-action technique, capturing the sequence under dramatic dealership lighting to establish its aesthetic.
Carvana · Top Dealer Hits
Carvana presents Top Dealer Hits, a series of automotive-focused segments featuring high-energy countdowns and humorous dealership scenarios. The production leans into a fast-paced aesthetic, utilizing jump cuts and split-screen layouts to frame car trade-ins and sales highlights with a comedic tone. The visual approach relies on bold graphic text overlays to highlight dealership rankings, supported by professional studio-lit set designs. This project, which integrates editorial pacing and live-action techniques, was produced by Bob Industries with production services provided by The Roots Production Service.
Carvana · Winner
Carvana’s latest commercial spot, 'Winner,' features racing driver Jimmie Johnson in a residential setting. The film leans into a clean, live-action aesthetic as Johnson is joined by a pit crew to celebrate in a suburban driveway. Produced with post-production and sound design by TBD Post, the horizontal commercial highlights the company’s brand presence through a celebratory lens.
Carvana · Carvana "The Feeling"
Carvana highlights the ease of its online vehicle sales platform in 'The Feeling,' a commercial production that bridges digital interface demonstrations with candid, everyday experiences. The narrative tracks the transition from mobile valuation tools to the realization of a completed sale. The film utilizes dynamic split-screen transitions to anchor the interface technology against live-action sequences. Featuring a range of suburban domestic settings, the visuals lean into a clean, bright aesthetic, punctuated by moments of celebration and the logistical pickup of vehicles. Production and post-production were handled by STADIUM, which implemented a commercial, live-action technique to unify the digital and physical storytelling elements.
Carvana · How Happy Happened
Carvana presents 'How Happy Happened,' a commercial project that shifts between the grit of an underground mine and a corporate office. The film features a miner in safety gear delivering a narrative that contrasts the reality of work life with vehicle financing. Produced with creative direction from ArtClass and music and sound by Yessian Music, the commercial leans into moody, low-key lighting and clean compositions. The work utilizes live-action technique to bridge the two distinct environments through humorous storytelling.
Carvana · The Feeling
Carvana’s latest commercial, The Feeling, highlights the digital-first convenience of the brand’s online vehicle selling platform. The spot connects the efficiency of interface-based interactions with the practical outcomes for customers, focusing on the moment an instant cash offer is accepted and the subsequent car collection. Produced by Stadium, the campaign leans into a visual narrative that bridges digital utility and human-centric scenes. Technically, the project merges polished 3D render and CGI interface elements with vibrant live-action storytelling. This approach emphasizes the transactional speed of the service through a clean, commercial aesthetic that transitions between tablet interfaces and real-world scenarios.
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