This commercial spot for Carvana, titled Vending Machine 15, presents a look at the brand’s digital-first dealership model. Directed by Win Bates with production by Good Behavior, the 15-second piece alternates between a clean, blue-lit corporate setting and live-action sequences of customers navigating the brand’s mobile app.
The execution relies on a bright, high-contrast aesthetic. Director of Photography Scott Henriksen maintains a clinical visual tone throughout the spot, framing the interaction between technology and the physical vehicle browsing experience.
