Carvana presents 'What’s With The Big Diesel,' a 30-second commercial spot that introduces a playful office scenario set within the brand's signature glass car vending tower. The narrative follows two visitors engaging with Shaquille O'Neal, who occupies an office built directly into the multi-story vehicle display structure.
Directed by Win Bates, the production leans into clean, sleek commercial styling. The visual language is defined by vibrant blue lighting, creating a sharp neon aesthetic against the night setting. Key production contributions include cinematography by Scott Henriksen and production design by Matt McIntyre.
