Carvana: What’s With The Big Diesel 30

Sep 2026

Carvana presents 'What’s With The Big Diesel,' a 30-second commercial spot that introduces a playful office scenario set within the brand's signature glass car vending tower. The narrative follows two visitors engaging with Shaquille O'Neal, who occupies an office built directly into the multi-story vehicle display structure. Directed by Win Bates, the production leans into clean, sleek commercial styling. The visual language is defined by vibrant blue lighting, creating a sharp neon aesthetic against the night setting. Key production contributions include cinematography by Scott Henriksen and production design by Matt McIntyre.

Horizontal, Commercial, Clean, Neon

Mass Market Automotive

Retail Store

TVC / TV Commercial