Carl Jr

10 projects·0 creatives·

Featured Carl Jr projects

This week's top Carl Jr projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Carl Jr · Angus Maximus

Carl Jr's Angus Maximus campaign leans into a theatrical, historical aesthetic, positioning the double cheeseburger within the context of a bustling ancient colosseum. The commercial utilizes cinematic lighting to emphasize the textures of the gladiator’s metallic armor and the grit of the arena setting. Developed by Erich & Kallman, the spot contrasts dramatic wide shots of the arena with tight, live-action close-ups of the product. The narrative flow balances the scale of the production with comedic elements, supported by media strategy from PMG and Remington Sherlock, and PR coordination from FleishmanHillard.

Project

Carl Jr · Ode To A Plant

Carl's Jr presents 'Ode To A Plant,' a commercial campaign highlighting the brand's plant-based burger offering. The production blends macro-focused natural light imagery with high-contrast studio visuals to emphasize product texture and freshness. Moving from organic detail to a crisp, commercial framing, the piece utilizes a clean aesthetic to showcase the burger's components against a neutral backdrop. Post-production and VFX were managed by Brickyard to integrate the project's macro and studio sequences.