Carl Jr
Ode To A Plant
Brand
ProjectOde To A Plant
Date
Jul 2026
Description
Carl's Jr presents 'Ode To A Plant,' a commercial campaign highlighting the brand's plant-based burger offering. The production blends macro-focused natural light imagery with high-contrast studio visuals to emphasize product texture and freshness. Moving from organic detail to a crisp, commercial framing, the piece utilizes a clean aesthetic to showcase the burger's components against a neutral backdrop. Post-production and VFX were managed by Brickyard to integrate the project's macro and studio sequences.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Macro, Natural light
Industries
Fast Food
Color
Forest Green
Nude / Sand
Context
TVC / TV Commercial
Associated creatives
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