Carl Jr's Angus Maximus campaign leans into a theatrical, historical aesthetic, positioning the double cheeseburger within the context of a bustling ancient colosseum. The commercial utilizes cinematic lighting to emphasize the textures of the gladiator’s metallic armor and the grit of the arena setting.
Developed by Erich & Kallman, the spot contrasts dramatic wide shots of the arena with tight, live-action close-ups of the product. The narrative flow balances the scale of the production with comedic elements, supported by media strategy from PMG and Remington Sherlock, and PR coordination from FleishmanHillard.
