Carl Jr
Angus Maximus
Brand
ProjectAngus Maximus
Date
Sep 2026
Description
Carl Jr brings a high-concept approach to the Angus Maximus campaign, centering on a gladiator in a bustling ancient colosseum. The commercial leans into a cinematic aesthetic, contrasting the epic scale of the arena with the grounded, live-action technique used to highlight the product. Creative direction by Erich & Kallman shapes the project, which balances the dramatic setting with comedic elements. The production focuses on detailed textures through raw, high-contrast lighting that defines both the metallic armor and the food imagery.
Style
Horizontal, Cinematic, Raw
Industries
Fast Food
Color
Chocolate
Golden Yellow
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
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