Carl Jr
Angus Maximus
Brand
ProjectAngus Maximus
Date
Sep 2026
Description
Carl Jr's Angus Maximus campaign leans into a theatrical, historical aesthetic, positioning the double cheeseburger within the context of a bustling ancient colosseum. The commercial utilizes cinematic lighting to emphasize the textures of the gladiator’s metallic armor and the grit of the arena setting. Developed by Erich & Kallman, the spot contrasts dramatic wide shots of the arena with tight, live-action close-ups of the product. The narrative flow balances the scale of the production with comedic elements, supported by media strategy from PMG and Remington Sherlock, and PR coordination from FleishmanHillard.
Style
Horizontal, Cinematic, Raw
Industries
Fast Food
Color
Chocolate
Golden Yellow
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
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