Build-A-Bear

Build-A-Bear · New School

Build-A-Bear · Grand Gesture

Build-A-Bear presents 'Grand Gesture,' a commercial project that channels an intimate and surreal atmosphere. The narrative follows a young woman in medical scrubs who enters a warmly lit living room to find an unexpected scene of formal attire and red roses, ultimately revealing stuffed animals as the central companions. Produced by Picture North with creative direction from the agency Highdive, the project utilizes live-action technique to ground its narrative. The execution leans into warm lighting and cinematic composition to define the visual tone. Additional production and post-production contributions were provided by Picture North, Company 3 NY, and Another Country.

Build-A-Bear · New School

Build-A-Bear presents New School, a cinematic commercial film exploring the emotional milestones of the first day of school. The narrative focuses on a young boy navigating back-to-school preparations within a home environment, leaning into natural lighting and a warm, clean aesthetic to anchor the storytelling. Developed by Highdive, the project leans into live-action technique to capture candid family interactions. Production was handled by Picture North, with post-production and VFX services provided by Picture North and Company 3 NY. Sound design and music composition for the piece were completed by Another Country.

Build-A-Bear · Breakup

Build-A-Bear leans into an intimate, observational tone with the commercial spot, Breakup. The project captures a quiet, supportive moment between friends in a bedroom setting, focusing on the tactile details of yearbook personalisation. The spot was developed by the creative team at Highdive, with production handled by Picture North. The execution relies on a cinematic, warm aesthetic, utilising moody, ambient lighting to ground the narrative in a live-action technique.

Build-A-Bear · Breakup

Build-A-Bear · Grand Gesture