Build-A-Bear
Breakup
Brand
ProjectBreakup
Date
Jan 2026
Description
This commercial campaign for Build-A-Bear, titled Breakup, centres on a supportive interaction between two friends navigating a personal milestone. The film channels a cinematic warmth through its careful staging, using warm ambient lighting and soft fairy lights to define the interior setting. Crafted by the creative teams at Highdive and Picture North, the live-action production maintains a moody, intimate tone. Sound design and music were provided by Another Country, with post-production and VFX handled by Picture North and Company 3 NY.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Specialty Retailers
Color
Powder Blue
Jet Black
Background
Bedroom
Context
TVC / TV Commercial
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