Build-A-Bear New School 2026

About

Build-A-Bear presents New School, a cinematic commercial film exploring the emotional milestones of the first day of school. The narrative focuses on a young boy navigating back-to-school preparations within a home environment, leaning into natural lighting and a warm, clean aesthetic to anchor the storytelling. Developed by Highdive, the project leans into live-action technique to capture candid family interactions. Production was handled by Picture North, with post-production and VFX services provided by Picture North and Company 3 NY. Sound design and music composition for the piece were completed by Another Country.