Build-A-Bear
New School
Brand
ProjectNew School
Date
Jan 2026
Description
Build-A-Bear presents New School, a commercial film centered on the emotional transition of the first day of school. The narrative follows a young boy within a domestic setting, capturing the interplay between school-day jitters and the reassurance found in a familiar companion. Produced by Picture North with creative direction from Highdive, the project utilizes live-action techniques to emphasize a cinematic, character-driven aesthetic. The film leans into warm, natural lighting and clean composition to articulate its story, with sound design and music provided by Another Country.
Style
Horizontal, Cinematic, Warm, Clean
Industries
CPG / Packaged Food
Color
Beige
Navy
Background
Living Room
Context
Brand Film / Corporate Video
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