Boxy
Featured Boxy projects
This week's top Boxy projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Boxy · Brand Identity
Boxy, a commercial brand identity project, establishes a cohesive visual language through bold typography and a striking, saturated color palette. Designed by Koto, the identity integrates industrial elements with clean graphic design to bridge the gap between physical retail packaging and digital user interfaces. The system utilizes vibrant red accents and minimalist layouts to create a consistent look across diverse applications. From the tactile, earthy presentation of branded grocery packaging to the fast-paced motion graphics of its mobile app interface, the project relies on high-contrast visuals and clean, geometric type. By blending natural light photography with dynamic animation, the brand identity remains legible and impactful across both static and digital formats.
Project Boxy · Brand Identity
The brand identity for Boxy encompasses a comprehensive design system spanning print collateral, packaging, and architectural environmental signage. The project utilizes bold typography and a clean, minimalist aesthetic to maintain visual consistency across diverse touchpoints, including stationery, retail storefronts, and digital interface layouts. Execution relies on tactile paper treatments, such as emboss and deboss techniques, paired with dynamic motion graphics that animate the brand's identity system. The creative development was led by Koto, Wedge, Twoo, Stefanie Brückler, and Vanderbrand, balancing geometric architectural forms with natural textures to build a cohesive visual presence.
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