Boxy

Feb 2023

Boxy, a commercial brand identity project, focuses on high-impact visual design through a combination of bold typography and vibrant color blocking. Designed by Koto, the project creates a cohesive aesthetic that spans digital interfaces and physical collateral. The visual system leans into a high-contrast palette, utilizing saturated pinks and bright reds against clean backgrounds. The motion graphics showcase a digital-first approach, featuring dynamic UI transitions and geometric type layouts that emphasize readability and brand recognition. Physical applications of the identity—including product packaging and environmental branding—incorporate natural textures like brown paper and stone. These elements, captured using natural light, ground the modern graphic language in tangible, real-world settings.

Commercial, Clean, Vertical

Motion Graphics