Boxy, a commercial brand identity project, establishes a cohesive visual language through bold typography and a striking, saturated color palette. Designed by Koto, the identity integrates industrial elements with clean graphic design to bridge the gap between physical retail packaging and digital user interfaces. The system utilizes vibrant red accents and minimalist layouts to create a consistent look across diverse applications.
From the tactile, earthy presentation of branded grocery packaging to the fast-paced motion graphics of its mobile app interface, the project relies on high-contrast visuals and clean, geometric type. By blending natural light photography with dynamic animation, the brand identity remains legible and impactful across both static and digital formats.
