Bodega
Featured Bodega projects
This week's top Bodega projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Heineken, Bodega · Boring Phone
Heineken and Bodega collaborate on the 'Boring Phone' campaign, an alcoholic beverage project that leans into the intersection of social lifestyle and digital disconnection. Through a live-action commercial, the film observes a group in a moody, dimly lit party environment, contrasting the persistent presence of smartphones with the intentional simplicity of the transparent Boring Phone device. Produced by Somesuch and shelter.film, with creative work led by agency LePub, the horizontal spot captures high-energy interactions. The production emphasises the social atmosphere of the setting to highlight the device's role in prioritising real-world engagement.
Bodega, New Balance · Amine - Renaissance Man
Bodega and New Balance collaborate on a project featuring artist Amine. The piece explores the concept of the Renaissance man, depicting the protagonist as he moves through diverse environments, from a sculpture studio and kitchen to a library filled with musical equipment. The film utilizes a live-action technique to capture a series of creative pursuits. Through cinematic framing and warm, deliberate lighting, the narrative highlights themes of craftsmanship and cultural homage across various disciplines.
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