Heineken, Bodega
Boring Phone
ProjectBoring Phone
Date
Dec 2024
Description
Heineken and Bodega collaborate on the Boring Phone campaign, a live-action commercial focused on discouraging excessive smartphone usage during social gatherings. The narrative centers on a party setting, contrasting the distraction of illuminated screens with the interaction of guests holding green beer bottles. Produced by Somesuch and shelter.film, with creative direction by LePub, the spot utilizes a moody aesthetic to capture the energy of the crowd. The project highlights the transparent device as a tool for intentional disconnection in the alcoholic beverages industry.
Style
Horizontal, Commercial, Action, Moody
Industries
Alcoholic Beverages
Color
Jet Black
Navy
Background
Nightclub
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.