Boags
Featured Boags projects
This week's top Boags projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Boags · Russel Falls
Boags explores a rugged, period-inspired narrative in their commercial spot, Russel Falls. The piece follows a group of men working cooperatively to transport wooden barrels along a lakeside, culminating in a sequence where a solitary figure navigates the water inside a barrel while a piano is played on a nearby raft. The production, supported by creative work from Publicis Mojo Sydney and filming by Revolver, relies on a distinct cinematic aesthetic. With post-production and VFX handled by Fin Design + Effects, the work utilizes live-action techniques, defined by a desaturated color palette and soft, overcast natural lighting to ground the scene in its historical setting.
Boags · Glassblower
Boags 'Glassblower' is a cinematic commercial film that explores a moody, atmospheric aesthetic through its depiction of men navigating a dark, forested landscape and lake by lantern light. The narrative captures the journey of the characters across rugged terrain and water, utilising a monochrome palette and high-contrast lighting to define the visual tone. Developed by Publicis Mojo Sydney, the production features live-action technique and focused framing to ground the period-inspired setting. The project was produced by Revolver, with post-production and visual effects handled by Fin Design + Effects.
Boags · Pure Waters
Boags presents 'Pure Waters,' a campaign commercial set within expansive, outdoor river landscapes. The film centers on a series of vignettes featuring individuals interacting with natural environments, from a man playing ukulele on a riverside rock to cyclists navigating country roads and speedboats moving across open water. Developed by Publicis Mojo with production handled by Revolver, the project utilizes a cinematic, earthy visual palette defined by golden hour lighting. Post-production and VFX services were provided by Fin Design + Effects, contributing to the film's live-action technique and slow-motion pacing.
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