Boags Pure Waters 2024

About

Boags presents 'Pure Waters,' a campaign commercial set within expansive, outdoor river landscapes. The film centers on a series of vignettes featuring individuals interacting with natural environments, from a man playing ukulele on a riverside rock to cyclists navigating country roads and speedboats moving across open water. Developed by Publicis Mojo with production handled by Revolver, the project utilizes a cinematic, earthy visual palette defined by golden hour lighting. Post-production and VFX services were provided by Fin Design + Effects, contributing to the film's live-action technique and slow-motion pacing.