Boags: Pure Waters
Brand
Date
Dec 2024
Description
Boags presents 'Pure Waters,' a campaign commercial set within expansive, outdoor river landscapes. The film centers on a series of vignettes featuring individuals interacting with natural environments, from a man playing ukulele on a riverside rock to cyclists navigating country roads and speedboats moving across open water. Developed by Publicis Mojo with production handled by Revolver, the project utilizes a cinematic, earthy visual palette defined by golden hour lighting. Post-production and VFX services were provided by Fin Design + Effects, contributing to the film's live-action technique and slow-motion pacing.
Style
Horizontal, Cinematic, Earthy, Golden Hour
Techniques
Slow motion
Industries
Color
Camel
Navy
Background
River
Context
TVC / TV Commercial
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