Boags
Pure Waters
Brand
ProjectPure Waters
Date
Dec 2024
Description
The Pure Waters campaign for Boags leverages a cinematic, live-action approach to capture the brand's connection to nature. Produced by Revolver with creative direction from Publicis Mojo, the spot traverses various outdoor landscapes, from riverside rocks to rural cycling paths, framed during golden hour to evoke a tranquil atmosphere. Post-production work by Fin Design + Effects rounds out the project, utilizing slow motion to emphasize the texture of the environment and the movement of water. The film focuses on natural scenery and the human connection to the outdoors.
Style
Horizontal, Cinematic, Earthy, Golden Hour
Techniques
Slow motion
Industries
Alcoholic Beverages
Color
Camel
Navy
Background
River
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.