Boags
Russel Falls
Brand
ProjectRussel Falls
Date
Dec 2024
Description
Boags’ project, Russel Falls, captures a period-inspired narrative set against a wilderness backdrop. The commercial leans into a cinematic, live-action technique, focusing on a group of men navigating a lakeside scene with wooden barrels and unconventional elements like a floating piano and mechanical toy whale. The production, developed in collaboration with Publicis Mojo Sydney and Revolver, utilizes a desaturated visual palette that emphasizes the overcast lighting and natural environment. Post-production by Fin Design + Effects rounds out the technical execution of this alcoholic beverage campaign.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Alcoholic Beverages
Color
Camel
Jet Black
Background
Lake
Context
TVC / TV Commercial
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