Beymen
Featured Beymen projects
This week's top Beymen projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Beymen · Back To School
Beymen’s Back To School campaign captures a youthful aesthetic through a series of outdoor, fashion-forward portraits. The series features a diverse group of models styled in casual streetwear and autumnal layers, emphasizing accessories like leather handbags, crossbody bags, and backpacks. Photographer Tugberk Acar utilises natural light to highlight textures in wool jackets and denim while maintaining a clean, editorial look across the collection. The project leans into an academic theme, using urban motifs like street signs, scooters, and vintage vehicles to frame the seasonal attire. The imagery captures a consistent, warm palette with deep greens and primary reds, blending commercial style with a retro-inspired, analogue film aesthetic.
Project Beymen · Beyman Club Fall 24
The Beymen Club Fall 24 fashion campaign highlights seasonal textures and clean silhouettes through a series of outdoor stills. Photographer Mehmet Erzincan frames the collection against coastal backdrops, utilising natural light to bring out the depth of both structured tailoring and relaxed denim pieces. The series features models Alicja Tubilewicz and Noel Berry, capturing a coordinated aesthetic across formal and casual menswear and womenswear. The work leans into earthy tones and soft light to emphasize textile quality, from washed denim jackets to structured linen vests and trousers.
Project Beymen · Beymen Club F/W 24
The Beymen Club F/W 24 campaign channels a classic European aesthetic, grounding its latest designer fashion collection within historic urban settings. Photographed by Mehmet Erzincan, the campaign features models Francisco Lachowski, Karmen Pedaru, and Maya Stepper moving through neoclassical colonnades and riverside promenades. The imagery relies on polished editorial framing and consistent natural light to emphasize the seasonal tailoring. Styling by Tobias Sagner and Helena Narra highlights the collection's focus on structured coats, layered knits, and textural suiting. The project leans into earthy, clean tones that contrast with the classical stone architecture found throughout the shoot.
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