Beymen

Sep 2024

Beymen Club unveils its Fall/Winter 2024 campaign, capturing a series of editorial scenes set against the backdrop of historic European architecture. Photographed by Mehmet Erzincan, the series leans into polished tailoring and a clean aesthetic, emphasising the collection’s focus on structured coats, knitwear, and seasonal layering. Featuring models Francisco Lachowski, Karmen Pedaru, and Maya Stepper, the campaign utilises natural light to highlight the textures of wool, suede, and leather against stone urban settings. The project benefits from hair styling by Tobias Sagner and makeup by Helena Narra, ensuring a cohesive look that prioritises an earthy and refined designer fashion palette.

Editorial, Horizontal

Natural light

Designer Fashion

Advertising Campaign