Beymen
Back To School
Sep 2024
Beymen presents the Back To School fashion campaign, a series of imagery captured by photographer Tugberk Acar. The project features a youthful aesthetic that centers on seasonal streetwear, leaning into the academic transition period with styling that incorporates structured jackets, layered knitwear, and functional accessories like crossbody bags and leather handbags. Set across urban environments, the visuals use a warm color palette to highlight deep greens and primary reds. The composition relies on clean, natural light to emphasize the textures of the apparel and vintage-inspired transport props. Featuring model Bennet Heinemann, the campaign highlights the intersection of modern street fashion and functional school-ready attire through a blend of commercial and editorial photography styles.
Horizontal, Warm, Clean
Natural light
High Street Fashion
Advertising Campaign
