Beymen: Back To School

Sep 2024

Beymen’s Back To School campaign captures a youthful aesthetic through a series of outdoor, fashion-forward portraits. The series features a diverse group of models styled in casual streetwear and autumnal layers, emphasizing accessories like leather handbags, crossbody bags, and backpacks. Photographer Tugberk Acar utilises natural light to highlight textures in wool jackets and denim while maintaining a clean, editorial look across the collection. The project leans into an academic theme, using urban motifs like street signs, scooters, and vintage vehicles to frame the seasonal attire. The imagery captures a consistent, warm palette with deep greens and primary reds, blending commercial style with a retro-inspired, analogue film aesthetic.

Horizontal, Warm, Clean

Natural light

Advertising Campaign