Bertolli
Featured Bertolli projects
This week's top Bertolli projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Bertolli · Take the Alfredo | Rose
This commercial campaign for Bertolli introduces the 'Take the Alfredo' project, a food and beverage production focused on communal dining. Set within a lush garden arbor, the film features a social gathering framed by dense rose bushes and natural sunlight. Technically, the work employs a live-action technique that emphasizes warm tones and high-contrast color palettes. With creative development by agency Fallon, the project centers on the visual presentation of the meal, supported by integrated sound design and post-production work from The Harbor Picture Company.
Bertolli · Take the Alfredo | Flock
This campaign for Bertolli introduces a pastoral narrative centered on the brand's Alfredo pasta sauce. Filmed in an open meadow, the spot features a protagonist interacting with a flock of sheep, drawing a connection between the rustic, outdoor setting and the product. The commercial utilizes wide-angle framing and natural light to establish its aesthetic, leaning into a cinematic, live-action technique to present the meal in an accessible, rural environment. The production was managed by ProdCo with creative support from Fallon, while The Harbor Picture Company handled post-production and VFX.
Bertolli · Meatballs
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