Bertolli
Take the Alfredo | Flock
Brand
ProjectTake the Alfredo | Flock
Date
Apr 2026
Description
Bertolli presents 'Take the Alfredo,' a broadcast commercial spot that positions the brand within a pastoral, outdoor setting. The narrative centers on a man enjoying a meal of creamy pasta amidst a vast landscape of grazing livestock. Produced by ProdCo with creative support from Fallon, the piece utilizes wide-angle framing to capture the scale of the meadow environment. The visual execution relies on natural light and cinematic composition, maintaining a warm, earthy palette throughout the live-action sequence.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Beige
Jet Black
Background
Meadow
Context
TVC / TV Commercial
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