Bertolli
Take the Alfredo | Rose
Brand
ProjectTake the Alfredo | Rose
Date
Apr 2026
Description
Bertolli presents the 'Take the Alfredo' commercial, a campaign focused on communal dining experiences. The spot highlights the product within a lush garden setting, leaning into a warm color palette to frame the meal. Produced with a focus on live-action techniques, the narrative captures a social gathering among friends, punctuated by close-up product shots. The execution utilizes natural light to emphasize the textures of the food and the surrounding floral environment, grounding the brand identity in outdoor, shared moments.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Pure White
Jet Black
Background
Garden
Context
TVC / TV Commercial
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