Bayer

Bayer · When Health Get Ludacris

Bayer’s 'When Health Get Ludacris' campaign leans into a humorous exploration of wellness habits and daily health routines. Featuring Ludacris in a series of comedic vignettes, the project transitions from a vibrant wildflower meadow to high-energy gym sequences and quiet sauna moments, utilizing dynamic camera work to drive the narrative. Developed alongside agency McCann New York, the commercial employs a distinct live-action technique to capture its playful tone. The production integrates post-production and VFX expertise from Coffee & TV and Niccolò Montanari, supported by sound design from Heard City and duotone audio.

Bayer · Say Good Night

Bayer explores quiet, atmospheric imagery in the campaign 'Say Good Night.' The project centres on a series of cinematic night sequences, depicting a serene, tree-lined park path bathed in the warm, ambient glow of vintage street lamps. Produced by GREATERGOOD, the spot leans into a moody, nostalgic aesthetic. The live-action technique emphasises deep shadows and high-contrast lighting to establish a calm, nocturnal tone throughout the film.

Bayer · Elevit

Bayer · This is Why We Science

Bayer · HeroSmiths