Bayer explores quiet, atmospheric imagery in the campaign 'Say Good Night.' The project centres on a series of cinematic night sequences, depicting a serene, tree-lined park path bathed in the warm, ambient glow of vintage street lamps.
Produced by GREATERGOOD, the spot leans into a moody, nostalgic aesthetic. The live-action technique emphasises deep shadows and high-contrast lighting to establish a calm, nocturnal tone throughout the film.
