Bayer
Say Good Night
Brand
ProjectSay Good Night
Date
Jun 2026
Description
Bayer explores quiet, atmospheric imagery in the campaign 'Say Good Night.' The project centres on a series of cinematic night sequences, depicting a serene, tree-lined park path bathed in the warm, ambient glow of vintage street lamps. Produced by GREATERGOOD, the spot leans into a moody, nostalgic aesthetic. The live-action technique emphasises deep shadows and high-contrast lighting to establish a calm, nocturnal tone throughout the film.
Style
Horizontal, Cinematic, Moody, Nostalgic
Color
Jet Black
Amber
Background
Park
Context
Brand Film / Corporate Video
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