Bayer

Apr 2026

Bayer explores the lighter side of wellness in 'When Health Get Ludacris,' a commercial campaign featuring rapper and actor Ludacris. The project uses comedic vignettes to lean into the habits of over-the-counter and health routines across domestic and outdoor settings. Crafted by McCann New York, the spot employs live-action techniques to contrast high-energy gym sequences with vibrant, saturated meadow scenes. With a focus on humorous narrative pacing, the production incorporates dynamic camera work and stylized lighting to capture the exaggerated routines of the talent. The campaign serves as a broad look at everyday health, supported by post-production and VFX work from Coffee & TV and Niccolò Montanari, with audio handled by Heard City and duotone audio.

Humorous, Horizontal, Commercial, Warm

CPG / Packaged Food

Garden

TVC / TV Commercial