Bassike

Bassike · Resort 24

Bassike · Uniform

Bassike’s Uniform project is a comprehensive fashion editorial campaign that leans into minimalist aesthetics and clean studio portraiture. The series explores seasonal apparel through a diverse cast, emphasising textured knits, contemporary tailoring, and layered wardrobe staples. Photographer Simon Eeles and creative director Justin Woo employ natural light and high-contrast monochrome treatments to highlight garment form. The imagery across the series utilises clean backdrops and vibrant, saturated set design to create a modular, contemporary visual identity.

Bassike · Resort 24

The Resort 24 collection from Bassike leans into a relaxed, coastal aesthetic, capturing an effortless seasonal narrative through fashion editorial photography. Creative director Justin Woo lenses the series, which utilizes an analogue-inspired, raw approach to highlight the collection's fluid silhouettes and natural textiles. The imagery moves between intimate domestic settings and sun-drenched outdoor environments. With make-up artist Linda Jefferyes, the project embraces a candid, lived-in quality, drawing on warm, golden hour lighting to emphasize the textures of stone, wood, and botanical prints. The result is a series of clean, lifestyle-focused visuals that center on movement and human connection.