Bassike

Jan 2024

The Bassike Resort 24 campaign leans into a relaxed, coastal aesthetic, capturing an effortless interplay between high-end design and raw, natural surroundings. Photographed by Justin Woo, the imagery oscillates between intimate domestic portraits and sun-drenched outdoor scenes, highlighting the collection's fluid silhouettes, botanical prints, and artisanal textures through an earthy, warm palette. The project utilizes natural light to emphasize the materiality of the garments—from crisp cotton tunics to structured denim and soft knitwear—against rustic backdrops of stone, weathered wood, and coastal landscapes. With creative direction from Justin Woo and make-up artistry by Linda Jefferyes, the visual narrative remains grounded in a candid, authentic mood, often incorporating playful props and candid human interaction to reflect a lifestyle-focused approach to designer fashion.

Editorial, Vertical, Warm

Natural light

Designer Fashion

Lookbook, Advertising Campaign