Bassike: Uniform

Jan 2023

Uniform is a fashion editorial campaign for Bassike that explores contemporary wardrobe staples through a minimalist lens. The series utilizes natural light and clean studio backdrops to highlight the sculptural forms and textures of modern apparel, ranging from oversized shirting to knitwear and denim. Photographed by Simon Eeles, the project features a diverse cast captured in both candid lifestyle portraits and staged editorial compositions. Styling by Justin Woo emphasizes sharp tailoring and layered silhouettes, incorporating vibrant, solid-colored backgrounds that create high-contrast, clean visual frames. The execution leans into a warm aesthetic, balancing structured pieces with a relaxed, raw photographic quality.

Editorial, Vertical, Clean

Natural light

White Seamless

Lookbook