Bassike
Uniform
Jan 2023
Uniform is a multifaceted fashion editorial series for Bassike, showcasing a collection of elevated wardrobe staples through a lens of contemporary minimalism. The imagery, captured by photographer Simon Eeles under the creative direction of Justin Woo, emphasizes clean lines, sculptural silhouettes, and textured layering. Moving between high-contrast monochrome portraits and vibrant, saturated studio settings, the project explores the interplay between formal tailoring and relaxed casualwear. The execution leans into a clean editorial aesthetic, relying on natural light to highlight the construction of the garments while maintaining an intimate, candid atmosphere throughout the series.
Editorial, Vertical, Clean
Natural light
High Street Fashion
White Seamless
Lookbook
