Barbour
Barbour's heritage outerwear, cinematic fashion campaigns and high-profile collaborations
Featured Barbour projects
This week's top Barbour projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Barbour · AW 26 Verticals
Barbour’s AW 26 campaign, captured in the 'Verticals' project, frames a series of candid interactions set against the backdrop of a traditional British village. Directed by Shannon Murphy with cinematography by Robbie Ryan, the film leans into a lifestyle narrative that observes daily moments, from local street scenes to quiet, authentic village life. Featuring performances by Idris Elba and Sienna Miller, the production utilizes natural light and live-action techniques to build an atmosphere rooted in cinematic detail. The work was produced by creative agency The Sunshine Company.
Barbour · AW26
Barbour’s AW26 campaign leans into a cinematic narrative, charting an unexpected encounter between Sienna Miller and Idris Elba. Directed by Shannon Murphy and shot by cinematographer Robbie Ryan, the film focuses on a series of character-driven vignettes that transition from a transit bus to a quiet village pub. Utilizing analogue film and natural light, the project prioritizes intimate framing to capture the atmosphere of the British countryside. The narrative structure emphasizes performance and character interaction, grounding the heritage-focused apparel within a lived-in, authentic environment.
Barbour · Wallace & Gromit
Barbour partners with Aardman to bring the iconic Wallace and Gromit into a festive, high-detail stop-motion narrative. The film centers on a signature Christmas morning scene where Gromit navigates gift wrapping while Wallace introduces the 'Gift-O-Matic' invention. The production leans into the warmth of traditional animation and handcrafted props. The project maintains a clean visual aesthetic, utilizing intricate miniature sets and nuanced character expressions to capture the stop-motion style that the studio is known for.
Barbour · Barbour F/W 2025 Campaign
Barbour’s F/W 2025 campaign leans into a heritage-inspired narrative, setting its latest collection of outdoor apparel and accessories against a backdrop of rolling hills and coastal landscapes. The campaign features actors and models William Gao, Edie Campbell, and Kit Butler, grounding the seasonal aesthetic in an authentic, rural atmosphere. Directed through the lens of Sam Rock, the cinematic production utilizes natural light and desaturated tones to emphasize the textures of classic outerwear and tartan motifs. Through a live-action technique, the project highlights the collection's functional roots, incorporating subtle nods to heritage through carefully placed props.
Project Barbour · Barbour S/S 25 Campaign
The Barbour S/S 25 campaign captures the brand's contemporary outdoor apparel through a series of editorial images. Set against rugged landscapes and rural backdrops, the collection highlights classic trench coats, houndstooth jackets, and technical weather-resistant outerwear. Photographed by Brendan Freeman, the campaign utilizes natural light to emphasize the textures of the landscape and the seasonal clothing. Styling by Aisling Ryan and hair by Federico Ghezzi complement the documentary-inspired aesthetic, featuring models Erin Harrison and Otto Lotz across varied rural settings. The project leans into earthy, desaturated tones and analogue film techniques to create a clean, consistent visual narrative.
Sorel, Barbour · Sorel x Barbour
The collaboration between Sorel and Barbour arrives as a masterclass in narrative-driven brand alignment, bridging the gap between rugged outdoor performance apparel and contemporary high fashion. By leaning into a staged storytelling aesthetic, the campaign eschews traditional product-focused layouts for a whimsical, live-action technique that commands attention through its quirky art direction. The centerpiece features a protagonist delivering a curated weather report from a minimalist studio setting, complete with hand-drawn forecast charts, vintage-style audio gear, and the grounded presence of a bloodhound companion. This approach successfully positions the collection within the outdoor and performance apparel sector while maintaining the elevated, editorial sensibilities inherent to the Barbour brand. The clean and brightly lit frame serves to emphasize the textures of the apparel, allowing the garments to remain the focal point despite the playful, retro-inspired backdrop. By utilizing this dry, deliberate humor, the project avoids the pitfalls of generic lifestyle marketing, instead crafting a cohesive visual identity that feels both nostalgic and distinctly modern. Ultimately, the work stands as an example of how deliberate creative choices in composition and staging can elevate a dual-brand partnership into a memorable, stylistically coherent piece of content that feels as intentional as the heritage labels it represents.
Project Gucci Continuum, Barbour · 2023 Ad Campaign
The 2023 ad campaign for the collaboration between luxury fashion house Gucci and heritage brand Barbour masterfully bridges the gap between industrial craftsmanship and high-end pastoral elegance. Under the vision of Gucci creative director Sabato De Sarno, the campaign eschews typical glossy artifice for a narrative rooted in the tactile process of garment creation. Through the lens of photographer Osma Harvilahti, the project oscillates between intimate reportage in the workshop and sweeping editorial lifestyle photography set against rugged, rolling moorlands. The visual storytelling leverages natural light to emphasize the rich textures of waxed cotton, corduroy, and intricate botanical prints, grounding the collection in a grounded, authentic atmosphere. Stylist Luca Galasso creates a balanced tension between the utilitarian heritage of Barbour and the elevated, artistic sensibility of Gucci, while hair by Ramona Eschbach and makeup by Petros Petrohilos lean into a naturalistic aesthetic that reinforces the connection to the outdoors. By alternating between behind-the-scenes glimpses of pattern cutting and cinematic portraits of models traversing vast rural landscapes, the campaign effectively showcases the heritage of both brands. Using techniques like reportage and editorial minimalism, the project celebrates the raw materials and design phase, transforming the act of manufacturing into a sophisticated dialogue between history and contemporary luxury fashion.
Barbour · SS25 Mainline
Barbour presents its SS25 Mainline collection through a series of cinematic vignettes. Set across the Scottish Highlands and traditional country estates, the campaign captures the brand's heritage outerwear and classic plaid apparel in motion. Produced by Brother and LS Productions, the project utilizes natural light to frame a narrative of exploration and outdoor leisure. The execution emphasizes a lifestyle-focused aesthetic, integrating live-action technique to highlight the collection against rural landscapes.
Barbour · Ode To Ayrshire
Barbour presents 'Ode To Ayrshire,' a cinematic commercial that leans into the rugged textures of the Scottish coastline. The film balances muted earth tones with slate blues, capturing rolling hills and tranquil waters as the backdrop for a narrative that blends contemporary outdoor styling with nostalgic details. Produced by Chebabo&Co. with creative support from Plus Agency, the project utilizes live-action techniques to frame its coastal environment. Post-production and VFX were managed by Harbour Picture Company, with sound design and music provided by Island Records and production services delivered by LS Productions.
Project Barbour · Barbour x Kaptain sunshine
Barbour collaborates with Kaptain Sunshine for a capsule collection that leans into functional utility and technical outerwear. The campaign features a series of portraits captured in an outdoor, pastoral setting, highlighting the collaboration's layered approach to classic silhouettes and seasonal textures. Fashion editor Melissa Jane Tarling styles the lookbook, emphasizing the interplay between oversized parkas, utility coats, and head coverings. The imagery utilises natural light to draw out the details of metallic hardware and multi-pocket configurations across the collection.
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