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Close-up of a model wearing a houndstooth jacket with a man standing on a dirt road in a hilly landscape in the background for Barbour.
Model standing on a hillside near a drystone wall with a running dog under an overcast sky for Barbour S/S 25
Diptych campaign image for Barbour featuring a model holding newspapers outside a house and another with a dog in a red telephone box.
Model standing behind a stone wall in an outdoor rural landscape wearing a tan trench coat and white layered top for Barbour
Barbour S/S 25 campaign image featuring models in outdoor apparel and boots against a rural landscape.
Close-up of a model wearing a houndstooth jacket with a man standing on a dirt road in a hilly landscape in the background for Barbour.
Model standing on a hillside near a drystone wall with a running dog under an overcast sky for Barbour S/S 25
Diptych campaign image for Barbour featuring a model holding newspapers outside a house and another with a dog in a red telephone box.

Barbour Barbour S/S 25 Campaign 2025

About

The Barbour S/S 25 campaign captures the brand's contemporary outdoor apparel through a series of editorial images. Set against rugged landscapes and rural backdrops, the collection highlights classic trench coats, houndstooth jackets, and technical weather-resistant outerwear. Photographed by Brendan Freeman, the campaign utilizes natural light to emphasize the textures of the landscape and the seasonal clothing. Styling by Aisling Ryan and hair by Federico Ghezzi complement the documentary-inspired aesthetic, featuring models Erin Harrison and Otto Lotz across varied rural settings. The project leans into earthy, desaturated tones and analogue film techniques to create a clean, consistent visual narrative.

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