Barbour: Barbour S/S 25 Campaign

Feb 2025

The Barbour S/S 25 campaign captures the brand's contemporary outdoor apparel through a series of editorial images. Set against rugged landscapes and rural backdrops, the collection highlights classic trench coats, houndstooth jackets, and technical weather-resistant outerwear. Photographed by Brendan Freeman, the campaign utilizes natural light to emphasize the textures of the landscape and the seasonal clothing. Styling by Aisling Ryan and hair by Federico Ghezzi complement the documentary-inspired aesthetic, featuring models Erin Harrison and Otto Lotz across varied rural settings. The project leans into earthy, desaturated tones and analogue film techniques to create a clean, consistent visual narrative.

Editorial, Horizontal, Clean, Warm

Natural light

Advertising Campaign