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Barbour

Barbour S/S 25 Campaign
Date

Feb 2025

Description

Barbour’s S/S 25 campaign captures the brand’s heritage of functional outerwear through a series of editorial images set against rugged, rural landscapes. Photographed by Brendan Freeman, the campaign highlights seasonal pieces, including patterned houndstooth jackets and classic trench coats, positioned within open pastures and traditional outdoor settings. The project features styling by Aisling Ryan and hair styling by Federico Ghezzi, with models Erin Harrison and Otto Lotz. The execution leans into a documentary aesthetic, utilizing natural light and an earthy, desaturated palette to ground the apparel in a clean, cinematic environment. Captured on film, the series emphasizes movement and texture across rolling hills and stone-walled terrain.

Style

Editorial, Horizontal, Clean, Warm

Techniques

Natural light

Industries

High Street Fashion

Color
Jet Black
Beige
Context

Advertising Campaign

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