Barbour’s F/W 2025 campaign leans into a heritage-inspired narrative, setting its latest collection of outdoor apparel and accessories against a backdrop of rolling hills and coastal landscapes. The campaign features actors and models William Gao, Edie Campbell, and Kit Butler, grounding the seasonal aesthetic in an authentic, rural atmosphere.
Directed through the lens of Sam Rock, the cinematic production utilizes natural light and desaturated tones to emphasize the textures of classic outerwear and tartan motifs. Through a live-action technique, the project highlights the collection's functional roots, incorporating subtle nods to heritage through carefully placed props.
