Aveda
Featured Aveda projects
This week's top Aveda projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Aveda · Miraculous Oil Campaign
Aveda presents the Miraculous Oil campaign, a series of commercial beauty advertisements focusing on hair texture and product detail. The imagery features models styled with precision cuts against warm, ochre-toned backdrops that anchor the product's gradient packaging. Photographed by Andrew Yee, the campaign utilizes focused beauty light to highlight sleek hair and clean skin. Shari Anlauf provided the set design, integrating minimalist aesthetics to frame the new oil formulation in both portrait and commercial layouts.
Project Aveda · Aveda Scalp Solutions
Aveda’s campaign for its Scalp Solutions range channels a minimalist and organic aesthetic. The visuals, captured by photographer Ithai Schori, focus on soft textures and clean compositions that emphasize a natural approach to haircare. Featuring casting by Jym Benzing, the imagery balances intimate portraiture with muted, earthy palettes. The creative direction leans into a warm, inviting visual language that highlights product attributes through soft light and subtle styling details.
Aveda · Miraculous Oil
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