Aveda: Aveda Scalp Solutions
Brand
Date
Jan 2025
Description
Aveda’s campaign for its Scalp Solutions range channels a minimalist and organic aesthetic. The visuals, captured by photographer Ithai Schori, focus on soft textures and clean compositions that emphasize a natural approach to haircare. Featuring casting by Jym Benzing, the imagery balances intimate portraiture with muted, earthy palettes. The creative direction leans into a warm, inviting visual language that highlights product attributes through soft light and subtle styling details.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Soft Light
Industries
Color
Nude / Sand
Background
Textured Backdrop
Context
Advertising Campaign
Associated creatives
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