Aveda: Miraculous Oil Campaign
Brand
Date
Oct 2025
Description
Aveda presents the Miraculous Oil campaign, a series of commercial beauty advertisements focusing on hair texture and product detail. The imagery features models styled with precision cuts against warm, ochre-toned backdrops that anchor the product's gradient packaging. Photographed by Andrew Yee, the campaign utilizes focused beauty light to highlight sleek hair and clean skin. Shari Anlauf provided the set design, integrating minimalist aesthetics to frame the new oil formulation in both portrait and commercial layouts.
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