Model with dark hair blowing in the wind wearing a striped button-down shirt against an outdoor backdrop

Model lying on rocky terrain wearing a striped top, red briefs, and holding a sun hat over her face.

Close-up of a model wearing a ribbed tank top and a statement shell necklace for Anthropologie.

Black and white split photograph showing a wide coastal beach landscape and a close-up of a smooth dark stone in sand with bird tracks.

Triptych of black and white fashion photographs featuring a female model in swimwear and necklaces outdoors.

Woman carrying a yellow surfboard overhead standing among coastal sand dunes under a clear blue sky

Model in blue slip dress crouching on rocky coastal shore during sunset for Anthropologie campaign

Kitesurfer riding waves on a sunny beach with a large mountain range in the background

Model wearing a cap and bikini leaning against the open door of a vintage car in a coastal setting.

Model standing outdoors holding a surfboard near sand dunes and low vegetation in a black and white photograph

Close-up black and white portrait of a model tilting her head back outdoors against grassy ground

Model leaning against a wooden railing by a sandy beach and ocean, captured in black and white.

Model seated on white sand dunes by a calm coastal lagoon wearing a multi-colored zigzag halter dress for Anthropologie.

Portrait of Mahalia Celeste Henderson in a white t-shirt wearing layered beaded necklaces outdoors in black and white

High-angle black and white photograph of people sunbathing and relaxing on large granite boulders near the ocean.

Black and white photograph of a human shadow cast onto a large boulder near the coast, with mountains in the background.

Woman wearing striped strapless top and white trousers on a sandy beach at sunset for Anthropologie Cape Town project

Anthropologie Cape Town 2026

About

Anthropologie transports the viewer to the sun-drenched shores of South Africa in this evocative lifestyle campaign. Shot on location in Cape Town, the project serves as a masterclass in atmospheric visual storytelling, blending raw, rugged coastal landscapes with the brand's signature relaxed aesthetic. Creative director Morgan Taylor orchestrates a cohesive narrative that leans into an ethereal, travel-inspired mood, brought to life through the lens of photographer Tom Schirmacher. The editorial approach relies heavily on the authentic quality of analogue film, utilizing 35mm film grain and natural light to capture the interplay of shadow and texture. Model Mahalia Celeste Henderson anchors the series, moving seamlessly between contemplative portraits and candid beach scenes that emphasize a sense of quiet movement. Complementing the aesthetic, hair stylist Mari Ohashi and makeup artist Ciara O'Shea maintain a minimalist, windswept look that heightens the raw, organic beauty of the surroundings. Techniques such as high-key lighting during golden hour and the dramatic use of low-key chiaroscuro in black-and-white portraiture create a sophisticated rhythm, alternating between expansive cinematic vistas and intimate, tactile close-ups. By weaving together the jagged textures of coastal rock, patterned crochet garments, and the vast, misty horizon, the campaign positions the brand not just as a retailer, but as a curator of a sun-soaked, adventurous lifestyle.